Saturday, 8 February 2014

Glossing over adoption

In another case of perception vs. reality, this advert has provoked lots of reaction online for glossing over the adoption process. Though I do realise there are time constraints and there is only so much that could be crammed into a 30 second advert but really?!!! Adopting a kid is not like turning up at a store, picking up an item and life is perfect ever after you know; it is a difficult, arduous and emotionally exhausting process for all involved and that continues for an entire lifetime. There are ways to celebrate adoption or sell jewellery; this totally deceptive and misinformed way should not be one of them. Total and utter fail!

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